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MOBILE COMMUNICATION AND AI INTEGRATION ITS RELEVANCE IN EWULU COMMUNITY EMPOWERMENT AND ENGAGEMENT
Open Access

001: MOBILE COMMUNICATION AND AI INTEGRATION ITS RELEVANCE IN EWULU COMMUNITY EMPOWERMENT AND ENGAGEMENT

ByBieni Victor Emenike
SchoolUniversity of Nigeria, Nsukka
DepartmentCommunication
CategoryResearch Papers
Levels100200300400600500Post Graduate
₦ 2000
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Description

This study Title: “Mobile Communication and AI Integration and Its Relevance in Ewulu

Community Empowerment & Engagement” explores the role of digital technology in fostering

participatory governance, economic opportunities, and social inclusion. Grounded in the Uses

and Gratifications Theory, the research examines how digital platforms enhance community

engagement, the effectiveness of mobile-based forums in community development, and the impact

of AI-driven strategies in optimizing digital participation. A descriptive survey research design

was employed, focusing on rural areas in Nigeria, precisely Ewulu Community and its environs

such as Abah – Unor and Nsukwa Communities all in Aniocha South Local Government Area of

Delta State. Ewulu surveys, key informant interviews (KIIs), and focus group discussions (FGDs).

Reliability was assessed using Cronbach’s Alpha, ensuring a coefficient of 0.7 or higher for

consistency. Findings revealed that digital platforms significantly enhance community

engagement by improving participation, information access, and collaborative decision-making.

Mobile-based community forums were found to increase digital tool effectiveness by enhancing

accessibility and fostering inclusive decision-making. Additionally, AI integration optimizes

digital engagement strategies by refining user experience, enhancing analytics, and increasing participation in digital initiatives. The study concludes that while digital platforms present

significant opportunities for community development, challenges such as digital literacy gaps,

misinformation, and inadequate infrastructure must be addressed. Recommendations include

expanding digital access, leveraging mobile-based forums, and integrating AI-powered

engagement strategies to foster inclusive and sustainable digital participation. These findings

provide a roadmap for policymakers, community organizations, and stakeholders to enhance

digital engagement for community development.