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This study, titled Knowledge, Adoption and
Utilization of Social Media for Healthcare Delivery
Amongst Health Practitioners: A Study of Nurses in
FMC, Asaba, explores the extent to which nurses
understand, adopt, and utilize social media for
healthcare purposes. Anchored on the Technology
Acceptance Model (TAM), the study aimed to assess
the knowledge level of nurses regarding social media
use in healthcare, evaluate the extent of its actual
utilization, among others. A descriptive cross-sectional
design was employed, with a sample of 67 nurses
selected through stratified random sampling from the
total population of 670 nurses at Federal Medical
Centre (FMC), Asaba. Data were gathered using a
validated structured questionnaire (KAUSMHDQ)
where the reliability of the instrument yielded a
Cronbach's Alpha coefficient of 0.78, indicating good
internal consistency and reliability and analyzed using
SPSS version 26.0, employing both descriptive and
inferential statistics. Findings revealed that 88.8% of
the nurses demonstrated a high level of knowledge
about social media's potential in healthcare
communication. However, actual utilization was
relatively low, with a mean score of 2.33, suggesting
underuse of platforms like Facebook and Instagram,
and minimal tele-nursing practices. Furthermore,
76.8% of the respondents indicated that factors such as
lack of training, fear of privacy violations, and weak
institutional support hinder adoption. The study
concluded that while nurses are knowledgeable,
systemic and personal barriers limit effective
utilization. It is recommended that structured digital
literacy training, institutional policy support, and
proactive management engagement be implemented
to promote responsible social media use in nursing
practice
