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COMMUNICATION IN A MULTI-CULTURAL SOCIETY
Open Access

001: COMMUNICATION IN A MULTI-CULTURAL SOCIETY

ByBieni Victor Emenike
SchoolUniversity of Nigeria, Nsukka
DepartmentCommunication
CategoryResearch Papers
Levels100200300400500600Post Graduate
₦ 2000
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Description

Effective communication is crucial in a multicultural society for promoting social cohesion and

achieving organizational success. This study examines communication barriers and proposes

strategies to enhance cross-cultural interactions within Nigeria's diverse cultural landscape.

Anchored on Edward T. Hall's Intercultural Communication Theory, the research identifies the

challenges posed by linguistic diversity, cultural biases, and non-verbal communication

differences. Using a descriptive survey research design, data were collected from educators,

corporate employees, and community leaders in culturally diverse regions of Nigeria, including

Anambra, Benue, and Kogi states. A sample of 120 respondents was selected through stratified

random sampling. Quantitative data from structured questionnaires were analyzed using

descriptive and inferential statistics, while qualitative data from semi-structured interviews were

subjected to thematic analysis. The findings indicate that language barriers are the most

significant obstacle to effective communication, negatively impacting team dynamics,

organizational performance, and social cohesion. The proposed strategies focus on implementing

multilingual platforms, integrating cultural competence training, and establishing inclusive

communication policies. This study highlights the importance of a comprehensive approach that

combines educational reforms, grassroots initiatives, and community collaboration to address

communication challenges in multicultural settings. Recommendations include introducing

language courses in schools, conducting team-building exercises, and creating nationwide

strategies to promote intercultural understanding. These measures are essential for fostering

Nigeria's socio-economic development and ensuring harmony in its diverse society.