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This study examined the preparedness and challenges faced by television stations in Asaba,
Delta State, Nigeria, toward the migration from analogue to digital broadcasting. A descriptive
survey design was adopted, with data collected through structured questionnaire administered
to 160 staff members of selected television stations in Asaba. The findings revealed a moderate
level of preparedness among the stations, with efforts made in staff training and communication
about the migration process. However, gaps were observed, particularly in public awareness
campaigns. The study further identified key challenges, including financial constraints,
inadequate technical expertise, insufficient digital equipment, poor infrastructure, regulatory
delays, staff resistance, and high maintenance costs for digital equipment. These challenges
were found to have a high intensity, significantly hindering the progress of the digital migration
process. The study contributes to the growing body of literature on digital transition in Nigeria
by focusing on the unique context of Asaba, Delta State. The study recommends that
stakeholders, including policymakers, media organizations, and regulatory bodies, need to
invest in infrastructure, secure funding, enhance technical expertise, and improve public
awareness to ensure a successful digital transition for television stations in Asaba and beyond.