All books bought on the website can only be read on the app. Download Jackobian to have access to your materials
This book examines how brand communication influences customer trust, loyalty, and organizational performance in Nigeria’s fintech sector, using Moniepoint Inc. and 9 Payment Service Bank (9PSB) as comparative case studies.
The rapid expansion of digital financial services in Nigeria has reshaped how individuals and businesses access, transfer, and manage money. Fintech platforms have reduced dependence on traditional banking systems and expanded financial inclusion across urban and semi-urban populations. However, increased access has not automatically translated into sustained usage or customer loyalty.
In this context, competition within the fintech sector is no longer determined solely by technological capability or service availability. Instead, customer perception, trust, and communication effectiveness have become critical differentiating factors.
